CASE STUDIES
PROOF IN THE PROCESS
From overlooked to unforgettable. Explore how my clients redefined their image, built authority, and elevated their brands.
Emily Bort
Kelly Mooney
Donna Nasteka
Rhea Dilag
Explore the Case Studies
Click below to view each client’s transformation in full.
The Problem
with Being Everyone's Photographer
Kelly was photographing it all — families, seniors, models, headshots — with senior portraits as her main focus. While she was talented and established, her brand didn’t reflect the authority she had the potential for. She was seen as versatile, but not as the go-to professional for headshots and branding work.
THE CHALLENGE
She came to me with three clear goals:
Position herself as a sought-after specialist in headshots and brand photography
Leverage her PR background to boost credibility and thought leadership
Refine her personal style to attract a higher-level, more professional audience
Kelly’s evolution was all about sharpening her professional image while elevating her artistry. The goal was to create a cohesive brand that commands respect.
THE TRANSFORMATION
We repositioned Kelly from “general photographer” to an expert in professional headshots and brand photography. We developed a confident, modern brand voice that tied her PR background to her work behind the lens which reinforces her unique perspective on presence and storytelling.
Brand Vision & Identity
01
02
Helped her embrace her role as a business leader and industry expert. We introduced a monthly newsletter strategy to keep her audience engaged and consistently reminded of her authority.
Presence & Positioning
03
We curated a brand wardrobe featuring structured neutrals, modern silhouettes, and polished details. The new style aligned with her personal health transformation and gave her a refreshed and confident look.
Style Refinement
We streamlined her portfolio to highlight in-studio headshots, editorial portraits, and branded lifestyle sessions. We also showcased her studio as a differentiator — positioning it as part of her professional identity and client experience.
Visuals & Studio Integration
04
Clarifying her direction elevated her work. Kelly's photography became sharper, more intentional, and undeniably aligned with her niche.
Artistry & Technique
05
Authority That Converts
A surge in bookings for professional headshots and brand sessions.
Increased inquiries from corporate clients and entrepreneurs.
Elevated personal style and confidence showing up in her own brand imagery.
Strong engagement and positive feedback on her monthly newsletter.
Noticeable evolution in her photography quality that was recognized by clients and peers alike.
THE RESULTS
Clarity Creates Authority
Ready for your own transformation?
Kelly’s transformation proves that clarity creates authority. By narrowing her focus, refining her style, and showcasing her professional strengths, she now stands as the trusted expert in headshots and brand photography. Today, her brand attracts exactly the clients she wants and reflects the elevated standard of her artistry.
Kelly’s story proves that clarity and confidence go hand in hand. Now, it’s your turn to elevate how the world sees your brand.
THE TAKEAWAY
Before and After
Visit Kelly's Website
When Experience Outgrows the Image
With over 20 years in the mortgage industry, Emily had built an impressive reputation, but her brand visuals and content didn’t reflect the strength of the professional behind them. She was often seen as “a mom who works in mortgages,” rather than the dynamic businesswoman, leader, and community figure she truly is.
THE CHALLENGE
She came to me with three clear goals:
Reposition herself as a trusted authority in lending with a refined, professional image
Build a brand that reflected her multi-faceted life — mother, wife, and woman with passions beyond her career
Create consistency across her style, content, and digital platforms to amplify credibility and client trust
Our work together was an entire brand evolution. From shaping her visual identity, content strategy, styling, photography, and digital presence into one cohesive and elevated narrative.
THE TRANSFORMATION
We repositioned Emily from mortgage officer to business leader and authority in her industry. We developed a brand voice that balances credibility with approachable sophistication. Her visual identity is timeless yet modern—strong enough to stand beside national-level competitors.
Brand Vision & Identity
01
02
Emily’s wardrobe was refined to match her elevated brand: structured silhouettes, bold but polished colors, and feminine details that project confidence and warmth. We moved away from soft florals to an editorial-inspired look, keeping her signature pink as a stylish nod to her personality.
Style & Image
03
Two intentional brand shoots captured both Emily’s authority and authenticity. The 'Authority' Series highlighted her leadership and client presence, while the 'Lifestyle' Series revealed her warmth and life beyond work. Together, they produced 500+ assets that bring consistency and credibility to her brand across every platform.
Content & Photography
Her new website delivers instant credibility with a sleek, editorial design, clear navigation, and intentional CTAs. It all works together in reflecting the elevated experience clients can expect when working with her.
Website Revamp
04
The Power of Refinement
32% increase in website traffic with longer session times because audiences stayed to explore
2x growth in Instagram engagement driven by both elevated photo and video content
Client feedback calling her brand “professional, trustworthy, and elegant”
Invitations to speak and collaborate at local industry events, cementing her thought-leadership
A renewed confidence in how she shows up in the boardroom, at events, and online
THE RESULTS
What It Really Meant
Emily’s rebrand wasn’t about “making things prettier.” It was about aligning her outward presence with the powerhouse professional she’s always been. Every touchpoint from her wardrobe to her website now communicates confidence, expertise, and warmth. Today, Emily stands as a trusted leader in her market with a brand that reflects her duality: business-minded and results-driven, yet approachable, stylish, and multifaceted.
Emily’s story proves that when your brand finally matches your potential, everything changes. From confidence to credibility and connection. Let’s build your transformation together.
THE TAKEAWAY
Before and After
Ready for your own transformation?
Visit Emily's Website
When Artistry Needed Authority
Donna had the artistry and vision to create unforgettable floral experiences, but in a saturated wedding market, Lavande Bloom was getting lost in the noise. Her soft, romantic aesthetic showcased her florals beautifully but didn’t convey her authority as a businesswoman and creative director.
THE CHALLENGE
Her goals were clear:
Differentiate Lavande Bloom in a competitive, trend-driven industry
Be recognized as a business leader, not just a florist
Build confidence in showing up as the face of her brand
Streamline systems and content to focus her energy on growth
We refined Lavande Bloom’s brand from the inside out by defining Donna’s authority, evolving her visual identity, and creating a confident presence that matches her artistry.
THE TRANSFORMATION
01
We repositioned Donna from florist to creative director of luxury floral experiences. We defined a brand voice that pairs romantic artistry with polished professionalism that sets her apart from hobbyists and part-time designers.
Brand Vision & Identity
02
We styled Donna’s wardrobe and coached her presence for brand shoots to reflect confidence and leadership. We also helped her embrace her role as CEO, not just creator.
Personal Presence & Confidence
03
We built a clear, structured system for social media and content categories to showcase authority and artistry. We streamlined proposals, communication, and scheduling saving her over 10 hours each week.
Content Strategy & Processes
We refined Lavande Bloom’s aesthetic to reflect business authority without losing its romantic essence. We swapped whimsical, field-side portraits for structured, editorial-inspired imagery that communicates strength, refinement, and modern leadership.
Visuals & Style
04
Authority In Full Bloom
Fully booked during peak wedding season
40% increase in inquiries from higher-budget clients
Boosted engagement with content driven direct inquiries
Client feedback describing Lavande Bloom as “elevated, reliable, and professional”
Renewed confidence and recognition as a market leader
THE RESULTS
Aligned, Elevated & Unforgettable
Ready for your own transformation?
Donna’s transformation went far beyond florals. By stepping into her role as a creative director and business leader, she built a brand that commands respect and exudes elegance. Today, Lavande Bloom is not only admired for its breathtaking designs, but for the seamless, luxury experience behind them.
Donna’s story proves that artistry becomes authority when strategy and confidence align. Let’s create a brand that sets you apart.
THE TAKEAWAY
Before and After
Visit Donna's Website
When Expertise Needs Elevation
Already respected in her field, Rhea was known for her exceptional results in skincare and facial aesthetics. However, her vision extended beyond the treatment room with goals to expand into education, attract a more affluent clientele, and refine her brand presence to reflect the level of excellence she delivers.
THE CHALLENGE
Her goals were clear:
Elevate her positioning from service provider to educator and industry authority
Attract high-end clients seeking expertise and luxury-level service
Refine her personal style and online presence to reflect her professionalism
Expand visibility through education, workshops, and thought-leadership opportunities
We focused on expanding her influence, elevating her image, and creating a cohesive presence that mirrors the sophistication of her work.
THE TRANSFORMATION
01
We reframed Rhea’s identity from esthetician to educator and luxury brand owner. We also reshaped her messaging to speak directly to ambitious, high-end clients and industry peers seeking her expertise.
Brand Positioning & Strategy
02
Curated a wardrobe of structured silhouettes, neutral palettes, and polished statement pieces — aligning her on-camera presence with the confidence and sophistication of a leader in aesthetics.
Style Refinement
03
Developed an education-driven content strategy that elevated her feed from service snapshots to a curated, expert-led brand presence — positioning Rhea as both practitioner and trusted industry voice.
Content & Social Media Presence
Her refined visuals and content strategy quickly attracted high-end clientele and opened doors for workshops and speaking opportunities. Within months, she experienced a measurable rise in engagement, inquiries, and credibility within her market.
Visibility & Client Growth
04
The Beauty of Strategy
Elevated from local esthetician to recognized industry authority and educator
Attracted affluent clientele through elevated visuals and strategic messaging
Refined social media into a cohesive, luxury-level brand identity
Gained confidence to show up on-camera and lead with professionalism
THE RESULTS
More Than Skin Deep
Ready for your own transformation?
Rhea’s transformation showcases how strategic positioning and refined presentation can turn expertise into influence. By stepping beyond the treatment room and embracing her role as an educator and leader, she’s built a brand that reflects not just what she does, but who she is at the top of her field.
Rhea’s story proves that when you elevate your brand, you elevate your impact. Let’s craft your next evolution together.
THE TAKEAWAY
Before and After
Visit Rhea's Website
Your Transformation Starts Here
You’ve seen what’s possible when strategy, style, and presence align. Now it’s time to elevate your own.
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